Microdata – Increases website in Googleon Mar 02 in Blog, News, SEO by Phoenix_ws
HTML5 websites are now being created whether people are using all the new code or not, most people in Web Development are aware of Microformats. With the release of HTML5 another technique has emerged, Microdata is a way to describe and label content. The current version supports a lot of information that can be labeled:
These are just a few of the areas that Microdata can help to boost your information so Google can better understand and find the content. Here is a simple comparison of how you would normally add a sentence about yourself and company.
<div> My name is Thomas but most people call me Tom which i prefer. This is my home page: <a href="http://www.phoenixws.co.uk">www.phoenixws.co.uk</a> I live in the UK and work as a Web developer at Phoenix Web Solutions. </div>
Now in the above code you will notice a lot of important facts that could be valuable to Google and clients that are searching for you, Name, Company Name, Web address these are a few. Now if you was to write this using Microdata here is how it would look:
<div itemscope itemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Thomas</span> but most people call me <span itemprop="nickname">Tom</span>. This is my home page: <a href="http://www.phoenixws.co.uk" itemprop="url">www.phoenixws.co.uk</a> I live in the UK and work as an <span itemprop="title">Web Developer</span> at <span itemprop="affiliation">Phoenix Web Solutions</span>.</div>
You will already of noticed the extra bits of code that have been inserted into the previous piece of code, I will now explain it in more detail.
is added to the DIV to tell Google that this DIV contains an item of interest.
itemtype="http://data-vocabulary.org/Person - this is also added to the main DIV to explain what type of item is contained within the DIV. As this was information about a person the web address is shown as above there are many different address one for each type of information.
itemprop="name" - This will be used for each item changing the name to what ever the content is classified as address, title
That are the basics of Microdata that can be used from today and Google is one of the main search engines full back this within there ranking of websites. Google comment it helps to have better understanding of the content on peoples websites as well as help them organise search results better. This is another step that can be taken to get a better ranking within Google search results and the information that is being submitted is controlled by yourself. This means that you can control in part and point out key information that Google should be storing and finding your website by.
- Mark Pilgrim’s – Dive into HTML5 (diveintohtml5.org/)
- Six questions about semantic data and news innovation (phillipadsmith.com)
- Microformat Reference Guide for SEO and Developers | Search Marketing Wisdom (searchmarketingwisdom.com)
- RDFa and Microdata in MediaWiki | Wikipedia | Wikitech (gossamer-threads.com)
- Google Webmaster – About Microdata (google.co.uk/ support)
- Microdata HTML5′s Best KEpt Secret (webmonkey.com)